Automation in practice
How companies stop doing by hand what a system can do.
Page 2 of 12 · 138 articles
Google Business Profile photos: what to add and why Google shows different ones
What technical requirements Google enforces for profile photos, why a cover photo sometimes gets replaced by a customer's, and how many shots to add depending on the business.
Read article → September 14, 2026 · 9 min readReal estate brokerage agreement in Poland: form, liability insurance, withdrawal and client data
An agency shows the apartment and signs the brokerage agreement "whenever, once we're a good fit." We explain what form the agreement requires, the broker's mandatory liability insurance, the 14-day distance withdrawal right, and why copying client ID documents isn't the answer.
Read article → September 14, 2026 · 10 min readB2B invoice payment terms in Poland: 60 days, interest and the EUR 40 compensation
A client pays an invoice whenever it's convenient, and the owner doesn't know what payment term is even allowed. We explain the 60-day statutory cap, when interest applies without a formal demand, how much compensation for debt recovery costs is owed, and how to build a reminder ladder.
Read article → September 14, 2026 · 9 min readCRM for a driving school: keeping every student stage under control
Forty students at different stages at once means more manual updates than a notebook can handle. This page shows when the signal for a CRM is a specific mistake, not the student count, and what always stays the instructor's decision.
Read article → September 14, 2026 · 10 min readPages for districts and cities: when Google treats them as doorways and when they are legitimate local pages
Thirty near-identical "service + district" pages read as a spam signal to Google, not a local-presence signal. A five-question test shows when a separate page is legitimate, and when one page with a service area is enough.
Read article → September 14, 2026 · 10 min readCRM for post-sale support and complaints at an online store: one queue instead of chaos
An online store handles complaints through the same inbox as orders, causing urgent matters to get lost. Learn how CRM with priorities separates 14-day complaints from routine questions.
Read article → September 14, 2026 · 13 min readConsent for SMS and email marketing in Poland: how to collect it and keep proof
Promotional SMS and newsletters need consent collected in advance under article 398 PKE. How to tell a service message from an advertising one, where to collect consent, and what proof to record.
Read article → September 14, 2026 · 10 min readPatient consent and information before a visit: what can move to an online form
A patient has the right to information from the doctor, and consent to a higher-risk procedure needs written form. What part of the patient questionnaire can move online, and what always stays at the clinic.
Read article → September 14, 2026 · 10 min readDriving school: enrolling students with a PKK number without extra calls and document copies
A candidate contacts a driving school without a PKK number, and the office wastes time explaining the procedure by phone. We explain the office-to-PKK-to-enrolment order, which form fields are genuinely needed, and what the data protection authority says about copying ID documents.
Read article → September 14, 2026 · 11 min readDriving school reviews on Google: how to ask and handle an unfair one
A student who fails the exam at the test centre leaves the driving school a one-star review, even though the examiner made the call. We explain Google's rules on reviews, what actually drives local visibility, and how to build an honest rhythm for asking for reviews.
Read article → September 14, 2026 · 12 min readA business website in Polish, Ukrainian and English: hreflang without mistakes
Hreflang connects a site's three language versions, but only when each one lists itself and the others, URLs are complete, and the content is genuinely in the declared language. Without that, Google can ignore the whole setup and show the wrong version.
Read article → September 14, 2026 · 10 min readMarketing SMS consent at a salon: where a reminder ends and marketing begins
Do you send appointment reminders with promotional offers? Learn where operational reminders end and marketing begins. The penalty can reach 3% of annual revenue.
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