AURA
Aura Business Intelligence
Websites and stores
From landing page for one offer to online store with catalog and payments. Website built around one decision, not around a photo gallery.
Analizuję dane publiczne i to, co sam opowiesz. Numeru telefonu w pierwszej wiadomości nie proszę.
„Od przedsiębiorcy dla przedsiębiorców.” CEO Aura
Części jednego systemu
Aura · AI-konsultantRzucę okiem na Wasz lokal — powiedz nazwę. Czeka
Websites and storesWhat AURA does in this area

Websites and stores

From landing page for one offer to online store with catalog and payments. Website built around one decision, not around a photo gallery.

  • 6 hours – 2 daysImplementation
  • individuallyScope
  • Websites and brandingArea

Who this is for

Service businesses, clinics, workshops, offices and local companies.

Problem

Most local business websites were built once and have been aging ever since. They load in four seconds, on mobile the price list is a PDF file, and the phone number has to be copied manually. Someone who at ten PM wanted to order or reserve finds a contact form and closes the tab. Google sees exactly what they see and pushes you down in the rankings.

What we do

We build the website around one decision the visitor has to make: order, reserve or call. Everything else is subordinate to this decision.

  • Landing page for a specific offer or full corporate website — depending on what you're selling
  • Online store with catalog, product card, cart and payments, if you sell online
  • Redesign instead of building from scratch, when the content is good but the path to order is broken

What's included

The scope is the same regardless of project size — the number of screens and integrations differs, not the list of tasks.

  • Structure and prototype first, then graphic design
  • Mobile version as the main version, not as an afterthought at the end
  • CTA and forms connected to your calendar or email
  • Analytics and basic SEO setup from day one
  • For stores: catalog, product cards, checkout and integrations

Timeline

Delivery takes 6 hours – 2 days — the same for a company website, a redesign and a premium project with a custom interface, animation and performance tuning. A landing page has the same timeline and its own article; an online store also has its own article, and there the timeline follows the size of the catalogue. In practice it is the copy and the photos that most often move the date, so we plan them at the start, not at the end.

Pricing

It depends on how much the site actually has to do: how many screens, how many connections into what already runs on your side — calendar, stock, inbox — and whether the copy and photos exist or are written from scratch. A landing page and a store have their own articles, because that is different work and a different scope.

For us a website is not a closed line item you hand over and forget: updates, small changes, monitoring and fixes carry on together with the rest of the system, because this is where AURA reads what happens on the site. The code and the domain are yours; if you ever leave, you take everything with you.

What you get

The website stops being a business card and starts being a channel. Inquiries shift from phone to form and reservation, which unloads the team exactly during peak hours. Orders through your own channel don't cost commissions like on platforms. And you finally have a place that's worth directing ads to.

How to calculate website payback

A simple formula you can run yourself: cost of the site / (enquiries it brings per month x your share of deals closed x average margin per deal) = months to payback. Cost of the site is the build fee plus monthly care multiplied by the number of months you are counting. Enquiries means forms, bookings and calls from the button, not pageviews. Your share of closed deals comes from your own calendar, not from somebody else's table: only you know how many out of ten enquirers actually buy. Margin is what is left after costs, not turnover. We do not fill any of these numbers in for you - you put in your own, which is why the answer is yours and not ours.

When a website does not pay off

We say this before the contract, not after. A website will not pay back if there is nothing to feed it: with no advertising, no map listing and no referrals a new site simply stands empty, because it does not create traffic on its own. It will not pay back where all sales run through one channel that already works - a standing B2B contract, or a venue people walk into from the street without checking anything first. Third case: a company with nobody to answer enquiries. A form nobody replies to for two days does more damage than no form at all, because the person already trusted you once. In each of these cases, fix the channel or the handling first and build the site afterwards.

Landing page, company site or shop

Three different tools that people call by one word: a website. The choice depends on how many decisions the visitor has to make, not on how many pages you would like to have. Three options below, in order of how much day-to-day handling each demands.

  • Option A, a landing page - one offer, one action, no menu. It makes sense when you send paid traffic to it and want to measure a single number: how many people left their contact details.
  • Option B, a company site - several services, prices, the team, contacts. It makes sense when the client compares you with competitors and looks for reasons to trust you before writing at all.
  • Option C, a shop - a catalogue, product pages, a basket and payment. It only makes sense once you have the range, the photos and somebody who watches stock and shipping every day.

You can start with a landing page and add the company site later - the reverse order works too. What is not worth doing is building a shop in advance, before anybody has ordered anything from you online.

What you prepare on your side

Deadlines are usually moved by materials, not by development. That is why we raise them at the start, not on the day we were supposed to publish. From you we need the current offer with prices or ranges, photos of the premises, the people and the work, company details for the footer and documents, opening hours and the area you cover. Plus access to the domain and the mailbox - if you do not know who holds the domain, let us establish that before we begin, because on switchover day it is too late. And one person on your side who decides. Not a team that agrees, but one person who says yes or no.

How to tell that it worked

Not by the fact that you like the site. There are four checkable signs and all of them show up in numbers you already hold. First: enquiries from the form and bookings go up, not just pageviews. Second: part of the conversation moves to written channels, so at peak hours the phone rings less while orders do not drop. Third: people reach the prices and the contact page - if they leave on the first screen, the problem is the offer, not the code. Fourth: on a phone the site opens faster than before, and you check that on your own phone somewhere with weak signal, not on the office connection.

The most common mistake at launch

The most common mistake is publishing without measurement. The site goes live, everybody is pleased, and two months later nobody can say whether things improved, because there is nothing to compare against. It happens because measurement looks like something you can add later, while it is the one thing that has to be in place earlier: pre-launch data cannot be recovered retroactively. The second most common mistake is moving old addresses without redirects - a handsome new site while every old link and directory entry leads nowhere. Both cost exactly as long as it takes to rebuild what already worked.

What this service does not do

We say this plainly so there is no disappointment in week three. A website does not bring traffic by itself — traffic comes from advertising, maps, reviews and referrals. Those are separate areas of work and each has its own media budget — but one system runs them all, so after a month you can see which of them actually delivers enquiries to this site and which only delivers impressions. We promise no position in search results or in assistant answers: nobody who talks about it honestly controls that. We do not write your offer for you and we do not set your prices — we can help put it in order, but what you sell and for how much is your knowledge. We also do not run your social media and do not answer the enquiries the form brings in. AURA can do all of that and all of it can be switched on — but deliberately and with its own workload, not quietly alongside the website.

What stays your property

The code, the domain, the content and the data are yours from day one, not from the moment the last invoice is paid. The domain stays in your account at the registrar - if it has to be created, we create it in your name, not ours. You get the full set of access to the panel, the mailbox, payments and measurement, together with a short note on what is what, so nobody has to call us for a password. Backups and source files are handed over on request at any point during the engagement. If you ever decide to continue alone or with somebody else, you take everything with you and nothing has to be rebuilt.

What you get

  • Information architecture and layouts for the key pages
  • Responsive UI design and website implementation
  • Forms, quality assurance and launch on the target environment

When the problem lies elsewhere

If your problem sounds different, neighbouring areas of the same system stand right next to it — AURA connects them to each other rather than selling them separately:

  • Landing page — One page for one campaign: the same promise as in the ad, one goal, and nothing to distract from it.
  • Online Stores — Your own sales channel instead of platform commission: catalog, product card, cart, payments, delivery and panel on your side.
  • Copywriting — Texts that speak the client's language and sell: headlines, offer, service descriptions and calls to action.
  • Branding — Logo, colors and style — visual identification that makes a company look like one company, not several random ones.

Next step

Tell us how this process looks at your company today: how many enquiries come in, who answers them and where they get lost. We will tell you what can be taken off a person, what is not worth touching, and how this area fits into the rest of the system.

Talk to Aura →

marketing@auraglobal-merchants.com · +48 793 536 034

Next step

Let us check whether Aura fits your place

We do not take everyone: first we look at your processes, sales and current systems and tell you honestly whether it makes sense for us to come in. A few questions, about five minutes.

Take the assessment →

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