Automation in practice
How companies stop doing by hand what a system can do.
Page 7 of 12 · 138 articles
Salon staff schedules and online bookings: how to stop moving clients at the last minute
Online bookings open a month ahead while the staff schedule is only ready a week out — that gap forces last-minute reschedules. We show how far ahead labour law lets you safely open bookings, and how to sync that with Google booking links.
Read article → September 14, 2026 · 11 min readGoogle Ads location options: Presence or Presence or Interest for a local business
The default Google Ads location setting also shows your ad to people merely interested in a place, not only those present in it. We show the difference between the options and how to measure the real scale of the problem.
Read article → September 14, 2026 · 11 min readGA4 data retention: 2 or 14 months and what it changes in your reports
In GA4 you can set data retention to 2 or 14 months — but it only affects explorations and funnel reports, not standard reports. Check your current setting, work out the boundary on your own dates, and decide deliberately instead of guessing.
Read article → September 14, 2026 · 10 min readLocalBusiness structured data step by step: JSON-LD for a small business and how to test it
Correct JSON-LD code doesn't guarantee an enhanced result in Google, but without it a machine reads your business data by guesswork. The type, a facts table, a ready example, and testing step by step.
Read article → September 14, 2026 · 12 min readWho sees client data at an accounting office: access authorizations
Five bookkeepers sharing one login to every client file is common in small accounting offices — and a real risk under GDPR Article 29. Here is how to limit access to your own clients and when to review authorizations.
Read article → September 14, 2026 · 10 min readA data processing agreement with a software vendor: what an accounting office needs
A real penalty case of 2.5 thousand zloty for entrusting data processing without a written agreement shows what is missing from software vendor terms and what a data processing agreement should cover before an accounting office connects a new system.
Read article → September 14, 2026 · 10 min readThe 20,000 PLN threshold and the cash register: when an accounting office must warn a client
The cash-register exemption threshold is 20,000 zł of turnover from sales to individuals, calculated proportionally to how long the business has operated. Here's how to track it in time, and where the office's role ends.
Read article → September 14, 2026 · 12 min readAn accounting office as an AML obligated entity: client identification step by step
An office that provides bookkeeping services on a commercial basis is, by law, an AML obligated entity — a duty separate from GDPR. We show where this comes from and what's worth settling when onboarding a client.
Read article → September 14, 2026 · 11 min readFree product listings on Google: Merchant Center for a small store, without illusions
Heard that products can appear on Google for free? See where they really can show up, what's required, and what account status doesn't guarantee.
Read article → September 14, 2026 · 14 min readBusiness website security: a quarterly review of WordPress, the domain and hack signals
Nine checkpoints for a quarterly security review of your business website: WordPress updates, a backup, admin accounts and plugins, domain registrant data, moje.cert.pl and the Search Console report — with a table to tick off and a worked example.
Read article → September 14, 2026 · 13 min readApple Business: how your company appears in Apple Maps, Siri and Spotlight after the 2026 change
From 14 April 2026 Apple Business replaces Apple Business Connect: rich place cards in Apple Maps, Safari and Spotlight, with account data migrating automatically. How to check your Apple card against your Google profile and website in 40 minutes.
Read article → September 14, 2026 · 11 min readAbandoned carts in WooCommerce: order statuses, payment reminders and measurement
WooCommerce 11.0 has one, off-by-default payment reminder email — see what it does, what it doesn't, and how to read the add_to_cart → begin_checkout → purchase funnel in GA4.
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