Automation in practice
How companies stop doing by hand what a system can do.
Page 4 of 12 · 138 articles
Calls from a property listing: tracking which one leads to a signed deal
Real estate agencies invest in Google Ads, but after clicking an ad, clients call a general number — no one knows which campaign. Learn how to track calls and connect them to signed deals.
Read article → September 14, 2026 · 13 min readReal estate agency reviews on Google: when and how to ask for them
Learn when and how to ask clients for a Google Maps review to build your real estate agency visibility. We cover three visibility factors, the timing of review requests, and ethical review collection practices.
Read article → September 14, 2026 · 14 min readTenant ID copies at a real estate agency: what GDPR guidance says
Real estate agencies often copy tenants' IDs «just in case». UODO explains that the right to process data from a document doesn't mean the right to copy it — usually showing it for inspection is enough.
Read article → September 14, 2026 · 12 min readData minimisation in your inquiry form: which fields you do not need and how to check
Every field in an inquiry form is data you become responsible for. The GDPR data minimisation principle says data must be adequate, relevant and limited to what is necessary. A three-question test for each field will help you eliminate unnecessary data and avoid liability.
Read article → September 14, 2026 · 10 min readReturns in an online store: 14 days to withdraw, 14 days to refund and your policy in Google
A customer can withdraw within 14 days, and you have 14 days to refund them — counted from a different event. See the return process step by step and how to show your policy in Merchant Center and structured data.
Read article → September 14, 2026 · 13 min readSuspended Google Business Profile: how to prepare an appeal and what not to do
Your Google Business Profile has disappeared from Google Maps? Find out the typical causes of suspension, how to prepare evidence for an appeal, and what to avoid to not make things worse.
Read article → September 14, 2026 · 16 min readBooking deposit at a beauty salon in Poland: what the Civil Code says and how to explain it
A deposit at salon booking isn't a «booking fee» — it's a tool under Article 394 KC that protects your time. Learn when you can keep the money and when you must give it back.
Read article → September 14, 2026 · 9 min readShifts and appointment times at a veterinary clinic: how to separate them
A veterinary clinic with no split between a routine visit and an urgent report loses time on both fronts at once. We cover setting buffer time, a daily limit and reminders in the schedule, and how to separate an urgent report from a routine booking.
Read article → September 14, 2026 · 10 min readGoogle Business Profile verification: methods, waiting time and common traps
A Business Profile can be visible in Google while its owner still lacks control over it, until verification is done. This piece covers the available methods, what decides which one shows up, how long the review takes, and which steps most often stretch the process out.
Read article → September 14, 2026 · 14 min readPatient lifetime value in a dental clinic: a formula on example numbers
A dental patient returns for hygiene, check-ups and larger work over the years. We show the lifetime value formula on example numbers: margin per visit, visits per year, years with the clinic, a cohort table and the legal boundaries of check-up reminders.
Read article → September 14, 2026 · 9 min readPeriodic service scheduling at a car workshop: not losing clients to forgetfulness
A workshop with no reminder schedule loses clients who simply forgot about their service. We cover setting buffer time, a daily limit and a reminder cycle, and where Google's popular-hours data comes from.
Read article → September 14, 2026 · 13 min readAI content and FAQs on a business website after Google’s 2026 changes: what still makes sense
The FAQ rich result disappeared from Google on May 7, 2026. What this means for the answers section on a business website, where the spam line runs for AI content, and how to write ten answers from your own inbox in one evening.
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