AURA

Visibility and your website

Where customers look for your company before they call — and what you can fix along that path yourself.

Before anyone dials your number, they check you in several places at once: in search, on a map, sometimes with an AI assistant, and finally on your own website. This section follows that path in order — from the listing people see first to the page where they decide.

The largest group of articles covers the Google Business Profile, because it stands in for a homepage more often than not: the name and categories, photos and posts, verification and getting a suspended profile back, the service area for a business without premises, and the statistics that are easier to overrate than to read. Alongside it sits Apple Maps, where a card for your company can exist without your involvement, and reviews as a topic of their own — how to ask for them within the rules, and what to do when a demand for payment arrives instead.

The second half is your own website seen through the eyes of a machine and of a customer holding a phone: structured data, language versions, loading speed, and moving to a new address without losing traffic. There is also the line past which separate pages per district stop helping and start doing harm, and the question every owner now asks: do AI assistants recommend your company, and how do you check that yourself.

Questions this category answers

Who it is for. For the owner who wants to be found: through search, a map, an AI assistant, and a customer with a phone in hand.

What is not here. You will not find tool choices or formal obligations here — those are the Tools and systems and Law and compliance sections.

Articles in this category — 25 articles, Page 3 of 3

September 14, 2026 · 9 min read

AI bots in robots.txt: which to let into your business website and which to block

Learn which AI bots visit your site and how to configure robots.txt to maintain visibility in ChatGPT and other assistants.

Read article →

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What we do

Let us look at your numbers

Tell us how enquiries are handled today — how many there are, who picks them up, where they get lost. Aura walks the process with you and shows what can be taken off a person, and what is better left alone.

Talk to Aura

The home page with Aura opens. Give a company name — she looks at it in public data and shows what a client sees. No promises of a result.

Prefer to write? marketing@auraglobal-merchants.com

Next step

Let us check whether Aura fits your place

We do not take everyone: first we look at your processes, sales and current systems and tell you honestly whether it makes sense for us to come in. A few questions, about five minutes.

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