Remarketing

We return to people who were already on the site and left without contact — second and third time, for a fraction of the first touch cost.

• individuallyScope
• MarketingArea
• 6 hours – 2 daysLaunch

Who this is for

Companies with traffic and a longer decision cycle.

Problem

95% of visitors leave without contact and disappear. This hurts most companies that already have site traffic and longer decision-making processes — meaning those where no one buys on the first visit.

What we do

We launch campaigns targeting people who visited the site but didn't leave contact details.

What's included

Four steps, from setup to launch:

• Pixels
• Segments
• Creatives
• Campaigns

Timeline

Launch takes 6 hours – 2 days. The order is known: pixels, segments, creatives, campaigns.

Cost

The workload grows with the traffic: the more visits there are, the more meaningful segments can be cut out of them, and every segment needs its own creative.

What you get

Second and third touch with the same client for a fraction of the first contact cost.

Consent for data: what a remarketing pixel requires

A remarketing pixel stores information in the visitor's browser that they were on the site, so an ad can later be shown to them elsewhere. In the European Union that requires the visitor's consent before the pixel starts working — not after the fact. Without a genuinely functioning consent banner, the pixel either collects no data or collects it in breach of the rules, and a segment built on that data is worth exactly as much as the risk attached to it.

Consent is implemented once, at the level of the whole site — it is a technical gate that blocks the entire remarketing project if it is missing, not an optional extra. That is why we check it before the first campaign launches, not after.

Remarketing does not create demand — it catches up with it

A remarketing campaign shows an ad to someone who already knew the offer and chose to leave without making contact. That is not the same as reaching someone who has never heard of the brand — remarketing does not create interest, it recovers it, if any existed in the first place. If the site has little traffic, or traffic that was never interested to begin with, remarketing will recover very little, because there is nothing to catch up with.

That is why sequence matters: first you check where the traffic comes from and whether there is demand in it worth recovering, only then do you launch the campaign. Remarketing on bad traffic just repeats a mistake made earlier in the funnel.

When remarketing is not worth it

Four situations where we recommend waiting:

• The site gets very few monthly visitors — the segment will not fill up before the traffic ages out of the pixel's memory.
• The offer is one-off and unrepeatable — there is no one to return to once the transaction is done.
• The site has not yet implemented compliant data consent — the campaign cannot legally launch until that changes.
• Traffic to the site is mostly accidental clicks rather than genuine interest — a segment built on that traffic has no one worth catching up with.

Formula: how much traffic a segment needs to work

A rough formula: Segment size = Daily unique traffic × Share of undecided visitors × Window length in days. Daily unique traffic is the number of distinct visitors per day, visible in Google Analytics; the undecided share is the percentage that left no contact — every site can see this figure in its own analytics; window length is how many days the pixel keeps the visitor in memory before they drop out of the segment.

Every ad platform has its own technical floor for minimum segment size, below which the campaign simply will not launch — which is why we check the number from this formula before the start, not guess at it afterwards.

What we need from you

Four things without which the campaign will not launch:

• Access to the ad manager (Meta, Google Ads) or setting one up if it does not exist yet.
• An implemented and genuinely working data consent banner, before the pixel starts building segments.
• Creative materials: product photos, logo, offer copy — the pixel has nothing to show without them.
• One person with budget decision authority — campaigns need fast calls on bids and creatives.

How to check the effect after a month, without us

The first metric to check yourself in the ad panel: Frequency = Number of impressions / Number of unique people in the segment. Frequency that is too high means the same person is seeing the ad too many times in a short window — that is creative fatigue, not rising effectiveness, and it shows up right in the panel, no extra tools needed.

The second metric: the share of assisted conversions in Google Analytics — it shows how many deals passed through remarketing as one step in the journey, not only as the last click before purchase.

What remarketing does not do

The boundaries we state plainly:

• It does not fix a weak offer or an inflated price — chasing someone who will not buy anyway does not change their mind.
• It does not replace acquiring new customers — it works only with people who already visited the site.
• It does not work without prior traffic — with no visitors, there is no one to put in a segment.
• It does not guarantee a specific sales increase or a timeframe for when the effect will show.

The typical mistake, and a comparison with other channels

The most common mistake is showing remarketing ads to people who already bought — without excluding them from the segment, budget gets wasted on people who need nothing more. Wasted budget = Number of impressions to already-converted users × Cost per impression.

• Remarketing — reaches only people who already visited the site; cheap contact, but limited scale.
• A prospecting campaign (new traffic) — reaches unknown audiences; more expensive, but the only way to grow the base.
• SEO — builds traffic long-term with no per-click fee; a slower effect, no control over timing.
• Newsletter/email — works on contacts you have already collected; needs consent and an email address, not just a pixel.

What you get

• Measurement setup and audience segments
• Exclusion, frequency and return-journey scenarios
• Campaigns, creative and remarketing conversion measurement

When the problem lies elsewhere

If your problem sounds different, neighbouring areas of the same system stand right next to it — AURA connects them to each other rather than selling them separately:

• Analytics and BI — You see where clients really come from and how much one inquiry costs. Report with conclusions, not a table of numbers.
• Sales funnels — Entire customer journey designed as one whole: ad, site, contact and follow-up — instead of several actions that don't know about each other.
• GEO / AI visibility — We organize content, structured data, and sources so that search engines and AI systems describe the company the same way it describes itself.
• Social media and content — Regular content that leads to inquiries, not just collects likes. With plan, calendar, and video.