Odbierze AURA — ten sam asystent, z którym rozmawiasz na czacie. Opowiedz o firmie własnymi słowami.
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AURA może działać przez własny interfejs, aplikację oraz kanały, z których zespół korzysta już dziś. Każdy człowiek i każde narzędzie pracują na tym samym stanie biznesu.
Siedem kroków, które AURA wykonuje bez przerwy — od pojedynczego zdarzenia do wniosku, który zmienia następną decyzję.
…i z powrotem do Observe — cykl nie ma końca.
Działanie bez śladu w danych jest dla nas niedokończone. Ślad ma zawsze te same cztery ogniwa:
Poniższe liczby są ilustracją samego mechanizmu, a nie rezultatem, który osiągnęliśmy u klienta. Pokazują, jak wyglądałby ślad w danych, gdyby taka sytuacja wydarzyła się w Waszym lokalu.
AURA nie przypisuje sobie wyniku bez śladu w danych.
Facebook and Instagram as a lead channel, not a bulletin board with a promoted post once a quarter.
Beauty, food, e-commerce and B2C service brands.
A boosted post, pretty numbers in the summary and zero knowledge of whether anyone came from it. Reach always grows, so the agency shows reach. Meanwhile the money goes to people who live too far away or to people who would have come anyway, and the single creative has been running for four months and burned out long ago.
We treat Meta as a sales channel: with measurement, with several audience groups and with creatives that are rotated.
Setup once, management monthly. We enable the advanced version when one funnel is no longer enough.
Start in 6 hours – 2 days. Then the platform decides: the first learning phase of the campaign is usually two weeks and during this time it's not worth changing anything, and a stable cost per lead appears in the second month. We change creatives every three to four weeks because in Meta they burn out faster than in search.
Setting a campaign up is a one-time job; running it is monthly work, and it grows with the number of funnels running in parallel — one funnel for one offer is not the same as acquisition, remarketing and scaling at once. The media budget you pay directly to Meta from your card: it does not pass through us and does not raise the cost of our work.
A channel where you can predict the result: this much spent, this many requests, such cost per one. Advertising materials that are created regularly, not once a year. And the ability to turn on or mute traffic in the week when you actually need it.
Frequency = number of ad impressions ÷ number of unique people who saw it. Low frequency means the creative keeps reaching new people; rising frequency with the same audience means the same people are seeing it again and again. Rising frequency on its own does not decide anything — the signal to swap the creative is when it combines with a falling CTR (the share of impressions that get clicked) at the same audience and budget: people see the ad more often and click it less. You read both numbers straight from the campaign panel yourselves, without us — we look at them with you every week and swap the creative before the drop shows up in the cost per enquiry.
Both platforms sell the attention of someone scrolling content, not someone searching — that is how they differ from search advertising. Between themselves, they differ in format and in how long a single creative keeps working.
The choice between them depends on where your target audience actually is — and that is checked with a test budget on both platforms, not assumed in advance.
There are situations where we talk you out of starting instead of selling it to you.
Setup only moves fast when it is not waiting on one missing thing.
The most common mistake is running one creative for months because “it's still working” — it is working worse and worse, but the decline is slow and invisible without a week-on-week comparison. The second is optimising for engagement (likes, reach, views) instead of enquiries — the report then looks good with an empty inbox, because the algorithm delivers what it was told to, and it was told to deliver reach, not contact. The third is one campaign mixing acquisition of new audiences with reminding people who already visited the site — the two groups react differently and eat into each other's budget when they sit in the same ad set. The fourth is a creative made only of graphics and text where competitors show real photos — on a local market, credibility beats polish.
Measures you can work out yourselves from the campaign panel, without us.
The campaign will not fix the page it leads to — if the form has seven fields or the price list is a file to download, paid traffic will pour out of it exactly the way free traffic does. It will not reply to a Messenger message or a comment under the ad — an enquiry left without a reply loses its value regardless of the budget paid for it. It will not replace real photos with better graphics — the algorithm and the audience judge the credibility of the material, not its production budget. And it will not guarantee organic reach or that a post “takes off” on its own — that is a different mechanism of the platform, one we do not control and do not sell as part of the service.
The ad account is set up for your company in Meta Business Manager, and we work in it with partner access. When we end the collaboration we take nothing away: the account stays with the full campaign history, the pixel and event data collected on the site stay, the remarketing audiences built during the work stay, and every creative stays in its source files. You pay the ad budget straight to Meta from your own card the whole time, so you see every euro; we do not take a cut of the budget, because that model pays for burning money, not for results.
If your problem sounds different, neighbouring areas of the same system stand right next to it — AURA connects them to each other rather than selling them separately:
Tell us how this process looks at your company today: how many enquiries come in, who answers them and where they get lost. We will tell you what can be taken off a person, what is not worth touching, and how this area fits into the rest of the system.
Talk to Aura →Next step
We do not take everyone: first we look at your processes, sales and current systems and tell you honestly whether it makes sense for us to come in. A few questions, about five minutes.
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