Odbierze AURA — ten sam asystent, z którym rozmawiasz na czacie. Opowiedz o firmie własnymi słowami.
Zadzwoń terazPołączenie płatne wg cennika Twojego operatora. Rozmowę prowadzi asystent AI.
AURA może działać przez własny interfejs, aplikację oraz kanały, z których zespół korzysta już dziś. Każdy człowiek i każde narzędzie pracują na tym samym stanie biznesu.
Siedem kroków, które AURA wykonuje bez przerwy — od pojedynczego zdarzenia do wniosku, który zmienia następną decyzję.
…i z powrotem do Observe — cykl nie ma końca.
Działanie bez śladu w danych jest dla nas niedokończone. Ślad ma zawsze te same cztery ogniwa:
Poniższe liczby są ilustracją samego mechanizmu, a nie rezultatem, który osiągnęliśmy u klienta. Pokazują, jak wyglądałby ślad w danych, gdyby taka sytuacja wydarzyła się w Waszym lokalu.
AURA nie przypisuje sobie wyniku bez śladu w danych.
Campaigns billed by leads and orders, not clicks. With full measurement from day one.
Local services, B2B companies and e-commerce.
Account set up once by a friend, one campaign for everything, no negative keywords, and conversion tracking that no one ever checked. Budget goes to clicks from the other end of the region and to queries that sound similar but mean something different. The report shows clicks because there's always a lot of clicks.
First measurement, then campaigns — in reverse order that's fortune-telling.
Setup is one-time, management is monthly. We add remarketing when there's already enough traffic to make it worthwhile.
Launch takes 6 hours – 2 days, including measurement and ad preparation. This doesn't speed up results: first conclusions are after two weeks, and stable cost per inquiry is usually in the second month. We plan seasonal campaigns six weeks in advance because that's when rates are still normal.
Two amounts have to be kept apart. The media budget goes straight to Google from your card and is entirely yours. On our side there is the work: launching the campaigns is a closed job, while what happens to the account day by day — bids, exclusions, remarketing — lasts as long as the campaign does. The cost of that work grows with the size of the account, because one campaign on a few phrases is not the same as an account with a dozen-plus ad groups.
You pay the ad budget directly to Google from your own card and see every euro. We don't take a percentage of the budget because that model encourages overspending.
You know how much one inquiry costs and at what budget it stops being profitable. You can add money on a dead Tuesday and slow down the campaign when you're already fully booked. Instead of a report with clicks, you get a number you can put next to revenue.
The whole conversation about Google Ads comes down to three sums. First: cost per enquiry = (ad spend + management fee) ÷ enquiries from the campaign. Second: break-even point = cost per enquiry ÷ share of enquiries that end in an order — because you pay for every enquiry and earn on some of them. Third tells you what a click may cost: maximum bid = margin on one order × share of enquiries that become orders × share of clicks that become enquiries. Every variable on the right is yours, not ours: you know the margin from your own books, and both shares come out of measurement in the first weeks. That is why we do not put these figures in a proposal — we put the method by which we will work them out together.
Search advertising reaches people who typed the query themselves. If nobody types that query — because you sell something the customer does not know exists — there is nothing to buy, and the honest answer is a different channel, not a bigger budget. The second case is a full schedule: a campaign that brings enquiries for a slot you do not have costs money and damages your reputation with refusals. The third is a site that cannot take an enquiry — the campaign will then only show faster what that gap costs. The fourth is a budget so small that it produces a few clicks a day: no data comes out of that, and without data optimisation is guesswork you pay for anyway. The fifth is selling exclusively through a commission platform, where the commission eats exactly the margin the click was supposed to pay back.
Both services concern the same search engine, which is why they get confused. They differ in everything else: when traffic appears, how you pay for it, and what remains when you stop paying.
The practical conclusion is that these two services do not compete for budget, they compete for order. Ads first show which phrases are worth the work, and SEO then gets cheaper because pages are no longer written on a hunch.
Setup only moves fast when it is not waiting on one missing item. The list is short and all of it sits on your side.
The last item is often treated as a formality, but it is a campaign setting: we build the ad schedule around the hours when there is somebody to take the enquiry. An ad shown when nobody is there pays the same for a click and brings no enquiry.
The most common mistake looks harmless: switching on an automated bidding strategy before the account has seen a single conversion. The automation optimises for a goal it does not know, so it optimises for clicks — and it does that well, which is why the report looks good while the phone stays silent. The second mistake is one campaign for everything, where one service eats the budget of the other three and nobody notices, because the summary shows a single number. The third is no negative keywords: without them you pay for queries that sound similar and mean something else — jobs, cheap, do it yourself, reviews of a competitor. The fourth is changing settings every day: each change destroys week-to-week comparability, and a month later nobody knows which one helped. So measurement comes before the campaign, and changes go in one at a time.
Every decision in this service rests on one number — the number of enquiries. If that number is inflated, everything downstream is fiction, so the tracking gets checked separately and you can check it yourself.
We ask the same set of questions of every account we take over, before changing anything in it. Sometimes the conversion count drops after such a review — and that is good news, because from then on it describes something that actually happened.
A campaign is a tap, not a vessel. It will not fix the page it points at: if the price list is a download and the form has seven fields, paid traffic spills exactly like free traffic, only more expensively. It will not fix an offer losing on price or lead time — advertising just increases the number of people making that comparison. It will not answer the phone or reply to an enquiry; a request left for a day loses the value you paid for. It will not change your map reviews or reputation, because people check those after the click, not before. And it will not replace the decision about how much you can actually handle: you set that limit, and we set the daily budget beneath it. All of the above is joint work too, but it belongs to other services, not this one.
The account is opened in your company name and on your card, and we work in it with administrator rights. That means that when the work ends we take nothing and nothing has to be recovered: the account stays with its full history, the configured conversions stay, the keyword list stays and — often the most valuable part — the negative keyword list you paid to build stays too. Remarketing audiences and ad copy stay. Search terms reports remain in the account, so the knowledge of what people actually look for does not leave with us. The media budget goes from your card straight to Google throughout, so you see every euro; we take no percentage of it, because that model pays for overspending rather than for results.
If your problem sounds different, neighbouring areas of the same system stand right next to it — AURA connects them to each other rather than selling them separately:
Tell us how this process looks at your company today: how many enquiries come in, who answers them and where they get lost. We will tell you what can be taken off a person, what is not worth touching, and how this area fits into the rest of the system.
Talk to Aura →Next step
We do not take everyone: first we look at your processes, sales and current systems and tell you honestly whether it makes sense for us to come in. A few questions, about five minutes.
Take the assessment →