3D Animations

3D objects, scroll animations and interactive scenes on the website — for brands that don't want to look like everyone else.

• individuallyScope
• Websites and brandingArea
• 6 hours – 2 daysLaunch

Who this is for

Premium brands that want to stand out.

Problem

The site looks like thousands of others. This is the problem of premium brands that need to stand out in their category, but they only differ in text.

What we do

We create 3D objects, scroll animations and interactive scenes embedded directly on the website.

What's included

Four stages, with the last one being just as important as the first:

• Concept
• Scene
• Animation
• Optimization

Timeline

Implementation takes 6 hours – 2 days. The workflow order is fixed: concept, scene, animation, optimization.

Cost

What weighs here is the complexity of the scene itself, the number of animations and how much it has to be slimmed down so it does not stall a phone — that last part is sometimes larger than the modelling.

What you get

Wow effect and greater website memorability.

The cost of attention: scene weight versus the visitor's device

A 3D scene carries a weight in megabytes and a render cost on every single frame. Both grow with model complexity, and the visitor pays for it — in load time, or in phone battery. A rough formula: Scene load time (s) = Scene weight (MB) × 8 / Connection bandwidth (Mb/s), where scene weight is the sum of the model file, textures and the 3D engine library, and bandwidth is the visitor's real-world speed, not the number their carrier advertises.

A scene that looks great on the designer's laptop can stutter on a mid-range phone with a weak signal. If your audience mostly arrives on mobile, a heavy scene pushes people away instead of pulling them in — and that applies to every brand, not just small ones.

When 3D animation is not worth it

Four situations where we recommend waiting, or choosing something else:

• The site runs on weak or unstable hosting — extra weight only deepens a problem that 3D will not fix.
• The audience mostly arrives on a slow mobile connection or older phones — the scene will stutter instead of impressing.
• The product itself has nothing worth showing in three dimensions — 3D added without a reason reads as decoration, not proof.
• The site is still missing the basics — a clear offer, fast-loading copy and a call to action — the foundation comes before the effect.

None of these situations rules out 3D forever — sometimes it just means fixing the foundation first and adding the scene as a later stage.

What this service does not do

The boundaries we state plainly before we start work:

• Does not design the site's information architecture from scratch — that is the UX/UI layer, next door in the same system.
• It does not fix slow hosting or backend bugs — the 3D scene works with what is already there.
• It does not guarantee a rise in conversions or time on page — that depends on the whole site, not one scene.
• Does not include ongoing updates to the scene after launch — changes to a finished scene are new work and are planned separately, like any other change on the site.

These boundaries are not an excuse — each one simply belongs to a different service, which we price and deliver separately.

What we need from you

Four things without which the work either does not start or stalls at the approval stage:

• Access to the site's code or the CMS the scene will be embedded in.
• Brand materials: a vector logo, the colour palette, any earlier 3D visualisations you have.
• One person on your side who signs off on the concept — without that, approval splinters across several opinions.
• Information about your audience's real devices — phone or desktop, roughly how good their connection is.

The earlier these four points are ready, the shorter the concept stage runs — most delays in 3D projects come from waiting on materials, not from the work on the scene itself.

How to check the effect after a month, without us

In Google Analytics (a free tool you can set up yourself) compare average time on page and scroll depth before and after the scene goes live, for the same traffic sources. Formula: Engagement change (%) = (value after launch − value before launch) / value before launch × 100.

This comparison speaks to engagement, not sales. If you want to judge the impact on conversion, you need a longer observation window and stable traffic — otherwise the result gets drowned out by fluctuations that have nothing to do with the scene.

The typical mistake when ordering 3D animation

The most common mistake is ordering a complex scene without first agreeing which devices it needs to run on. The concept gets built for desktop, the client signs off on a big monitor, and only at the optimisation stage does it turn out the phone version needs a lower triangle count and part of the animation redone. That is work done twice instead of once — which is exactly what a device budget, agreed at the start, prevents.

The cost of this mistake grows with scene complexity — the more animations need reworking for phones, the more hours get pulled back into an earlier stage.

3D compared with other ways to stand out

Four routes to the same goal, each with a different cost and a different performance risk:

• A static illustration or graphic — the cheapest option, zero performance risk, no interaction.
• Background video — an easy sense of motion, a fairly heavy file, still no interactivity.
• 2D micro-interactions (hover, transitions) — light and fast to implement, a smaller wow effect.
• A 3D object and interactive scene — the strongest standout effect, but also the biggest performance cost to account for.

What scene weight is technically made of

Scene weight is not a single number — it is the sum of several independent components:

• The model's triangle count (poly count) — the more there are, the more work the GPU does on every frame.
• Texture resolution and count — usually these, not the geometry itself, make up most of the file weight.
• The number of draw calls — how many times per frame the scene sends the GPU an instruction to draw a fragment.
• The weight of the 3D engine or library loaded alongside the scene — a fixed cost, independent of model complexity.

What you get

• Scene concept and motion storyboard
• Optimised 3D objects or motion sequences
• Scene integration with interaction, scroll or the selected website area

When the problem lies elsewhere

If your problem sounds different, neighbouring areas of the same system stand right next to it — AURA connects them to each other rather than selling them separately:

• UX and conversion — We look for reasons why visitors don't leave an inquiry and remove them one by one — instead of rebuilding the whole site by feel.
• Websites and stores — From landing page for one offer to online store with catalog and payments. Website built around one decision, not around a photo gallery.
• Landing page — One page for one campaign: the same promise as in the ad, one goal, and nothing to distract from it.
• Online Stores — Your own sales channel instead of platform commission: catalog, product card, cart, payments, delivery and panel on your side.