Lead forms

Forms and quizzes that people want to fill out: several short steps with conditional logic instead of one long list of fields.

• individuallyScope
• Business systemsArea
• 6 hours – 2 daysLaunch

Who this is for

Any business collecting enquiries online.

Problem

Long, boring forms scare off customers. All fields laid out on one screen look like a government application, so some people quit before the first click, and some enter anything just to get through. This applies to any company collecting inquiries online: there are fewer submissions than there could be, and those that come are worse described.

What we do

We build interactive multi-step forms with conditional logic — where the next question depends on the previous answer, so nobody reads fields that don't apply to them.

• Question architecture and conditional form logic
• Responsive interface, validation, and error states
• Data transfer to CRM, email, or specified system

What's included

Four stages; we start with questions, not with appearance:

• Questions
• Design
• Logic
• Integration

Timeline

Implementation takes 6 hours – 2 days. Stages are fixed: questions, design, logic, integration. The form is a closed element — it doesn't wait for a campaign or site rebuild, so it can be implemented on what you already have.

Cost

What counts is how many steps the form has, how deep the conditional logic goes and where the enquiry has to travel next — two fields with no conditions is a few hours, a branching interview wired into the CRM is an entirely different scale.

What you get

More fillings and better customer data. The lead comes already described — you know what it's about and whether it's even for you — so the first conversation starts with specifics, not with establishing the basics.

What you get

• Question architecture and conditional form logic
• Responsive interface, validation and error states
• Data delivery to the CRM, email or selected system

When the problem lies elsewhere

If your problem sounds different, neighbouring areas of the same system stand right next to it — AURA connects them to each other rather than selling them separately:

• Cost Calculators — Interactive cost calculator on the website: the client calculates the approximate price themselves and leaves a contact.
• Admin panels — A dedicated panel for running your company: leads, clients, content and statistics in one place.
• Booking Systems — Online bookings with confirmations and reminders. Client books themselves, calendar keeps itself in check.
• Dashboards — All company numbers on one screen: leads, sales, marketing and finances.