External Signals

External intelligence: weather, city events and competitors pulled into the system and matched against your metrics — instead of a separate browser tab.

• AURA SEE and THINKLevel
• IntelligenceFamily
• in AURA subscriptionBilling

Problem

Long weekend, heat, rain on Saturday evening, concert two streets away — each of these changes traffic more than many campaigns, and you usually find out after the fact: from an empty or overcrowded hall. This information is public and lies at your fingertips, but no one has time to check it every day and compare it with your sales.

What we do

We pull external data into the system and connect it with your metrics so they become part of one picture, not a separate curiosity.

• Weather and holiday calendar matched with your sales day by day
• Nearby events that actually change the flow
• Competitor watch: what they do and how it looks next to you

What's included

Three elements; the second usually surprises the owner the most:

• External sources set tailored to your location and industry
• Signal tied to your metric — meaning the answer to whether rain actually changes anything for you
• Signals passed on: to forecast and to recommendations

Timeline

The module doesn't run separately — it activates with the AURA level. The signal itself is visible immediately, but answering whether it changes anything for you requires comparing it against your history for a full cycle. Otherwise a single rainy weekend would be mistaken for a rule.

Cost

External signals are not a product in themselves — they gain value only next to your sales, and those are read by the rest of the system. Hence there is no separate item to buy: you pay for AURA in the venue. How many sources to connect and how far ahead to look is settled during configuration.

Basic external signals are already at the SEE level. Full external intelligence — weather, events and competitors together — is included in the THINK level.

What you get

Fewer surprises in the calendar. About the concert, long weekend and weather breakdown you know before you see their effect in the hall, and you can adjust staffing, orders and campaign for it. And the forecast stops counting solely from your history — it's the same difference as between looking at a calendar and looking out the window.