Customer Data

One customer card instead of five lists in five systems. Reservations, calls and orders go into a common profile that you can actually calculate something from.

• CustomersFamily
• in AURA subscriptionPayment

Problem

The same person is recorded in the company three times: once in the booking calendar, once in the email inbox, once in the notebook by the phone. Nobody does it wrong — each system just keeps its own list. The result is visible when asked "how many regular clients do we have": three answers, all different, and a client message goes out twice or not at all.

What we do

We merge client data from bookings, conversations and orders into one profile and make sure no second identical profile appears alongside it.

• We merge records of the same person by what truly identifies them — by phone or email
• One client card with history: what they ordered, when they visited, what you discussed
• Order maintained continuously, not a one-time database cleanup once a year

What's included

Three elements; the first determines the value of the other two:

• Source map: where your client data comes from — bookings, conversations, orders
• Rules for merging records of the same person and filling in gaps
• One card in CRM that the whole team accesses instead of their own lists

How long it takes

The module doesn't run separately — it activates with the AURA level. Separately we count time for connecting your sources: the profile is exactly as good as the data flowing into it. First we connect bookings, conversations and orders, and only then does it make sense to count anything — and we say directly what's still missing from the profile.

How much it costs

This is a foundation, not an add-on: without a tidied guest base neither returns nor forecasts can be calculated. That is why it does not sit in any price list next to other items — it is part of what AURA covers in your venue. The scope, and with it the cost, follows what your base looks like today: a booking system, a spreadsheet, or a notebook by the till.

What you get

One answer instead of three. You can finally count how many regular clients you have, how often they return and how much they spend, because it's counted by profile, not by list. Messages stop going out twice to the same person, and the rest of the system — guest returns, reviews, bookings — gets a common reference point.